+(Essential+Guides+(Prentice+Hall)).jpg)
Book Description
“Annabel Dodd is a maestro when it comes to demystifying even the most complex telecommunications policies. She takes on the range of issues in the telecom world that shape how we learn, share information, conduct business, and enjoy entertainment. It’s an illuminating, accessible account that provides a much-needed primer for anyone interested in communications policy.”—Congressman Edward J. Markey, Ranking Member Subcommittee on Telecommunications, Trade and Consumer Protection“Annabel Dodd’s book is a clear guide and big picture view of technologies and industries. It is an up-to-date guide for anyone who wants to be familiar with important innovations and key technologies. This is truly an industry bible for mobile, Internet, and networking services.”—Hiawatha Bray, technology reporter, Boston Globe
A Completely Revised Bestseller with an Updated Industry Overview and New Coverage of Mobile Networks, LTE, Spectrum, Cloud Computing, and More!
The #1 Telecom Guide for Businesspeople and Nontechnical Professionals, Fully Updated for Cloud Services, Social Media, and Advanced Mobile Networks
Completely updated for the newest trends and technologies, The Essential Guide to Telecommunications, Fifth Edition, is the world’s top-selling nontechnical guide to today’s fast-changing telecommunications industry. More than 170,000 copies of previous editions are in print, and this indispensible resource has been translated into nine languages.
Writing in plain language, Dodd demystifies today’s most significant technologies, standards, and architectures. She introduces the industry-leading providers worldwide, explains where they fit in a fast-changing marketplace, and presents their key strategies. Coverage includes
- Assessing the massive business and technical implications of the cloud computing revolution
- How traffic from ubiquitous tools like Skype, Facebook, and smartphones are transforming networks
- Understanding recent radical changes in data centers
- How mobile carriers are balancing performance and cost in timing 4G upgrades
- How new concerns about regulation, security, and privacy are reshaping the industry
This indispensable guide provides everything you need to know about telecommunications now—whether you’re a salesperson, marketer, investor, or customer.
About The Author
Annabel Z. Dodd is an adjunct faculty member at Northeastern University’s School of Professional Studies where she teaches courses on wireless mobile services and data communications in the master’s degree program in informatics. She was previously an adjunct professor in the master of science program in technology management at the State University of New York at Stony Brook, where she taught in a joint program with The Institute of Industrial Policy Studies, Seoul, South Korea. In addition, the Fundación de la Innovación Bankinter selected her to participate in their Future Trends Forum in Madrid in 2004, 2005, and 2007. Formerly in marketing at New England Telephone (now Verizon) and then communications and telecommunications manager at Dennison Manufacturing Company (now Avery Dennison), she consults with major corporations and institutions and gives seminars to organizations worldwide. The Massachusetts Network Communications Council honored her as the Professor of the Year 2000. Since its first edition in 1997, The Essential Guide to Telecommunications has been translated into nine languages worldwide. More information can be found at her website, doddontheline.com.
Product Details
- Paperback: 528 pages
- Publisher: Prentice Hall; 5 edition (July 1, 2012)
- Language: English
- ISBN-10: 0137058918
- ISBN-13: 978-0137058914
- Product Dimensions: 7 x 1.1 x 9.1 inches
.png)
.jpg)
